Advice and techniques that you need to get the job done.
Looking for ways to streamline your work so you can focus on maximizing your time? In Depth provides specific, tested, and proven solutions to the problems you run into every day–things other books ignore or oversimplify. This is the one book that you can rely on to answer the questions you have now and will have in the future.
In Depth offers
* Comprehensive coverage with detailed solutions
* Breakthrough techniques and shortcuts that are unavailable elsewhere
* Practical, real-world examples with nothing glossed over or left out
* Troubleshooting help for tough problems you can’t fix on your own
* Outstanding authors recognized worldwide for their expertise and teaching style
* Quick information via sidebars, tips, reminders, notes, and warnings
In Depth is the only tool you need to get more done in less time!
Includes coverage on blog creation, widgets, plug-ins, themes, SEO, the WordPress.com platform, and WordPress.org software
v Paperback: 432 pages
v Publisher: Que; 1 Original edition (February 21, 2010)
1.) Introduction 2.) SEO Checklist Module 3.) Setting up Google Analytics 4.) Using Google Webmaster tools 5.) Researching keywords 6.) On-page optimization 7.) Customizing page titles 8.) Customizing menu paths 9.) Redirecting menu paths 10.) Implementing relevant meta tags 11.) Optimizing for local businesses 12.) HTML header tags 13.) Creating content silos 14.) Leveraging the menu system 15.) Creating & submitting sitemaps 16.) Controlling access with robots.txt 17.) Setting up .htaccess rewrite rules 18.) Testing standards compliance 19.) Importance of site performance 20.) Testing with SEO graders 21.) Conversion rate optimization 22.) Next steps for an SEO campaign 23.) Conclusion Produced by Jeff Robbins. Directed and edited by Kent Bye. Shot in widescreen format Total running time: 4hr 50min Total download size: 2.76GB (2 video files)
The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn’t a “quick guide”! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results. The Ultimate Web Marketing Guide contains full sections on: ” Search Engine Optimization, including advanced techniques ” Pay-Per-Click advertising ” Mobile marketing, including mobile-friendly sites and mobile advertising ” Social media, including marketing on Facebook, MySpace, and Twitter ” “PR 2.0″, including new source development and online media rooms ” Email marketing ” Blog marketing ” Audio, video, and podcast marketing ” Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.