SEO BOOKS: THE ULTIMATE WEB MARKETING GUIDE 0



The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn’t a “quick guide”! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results. The Ultimate Web Marketing Guide contains full sections on: ” Search Engine Optimization, including advanced techniques ” Pay-Per-Click advertising ” Mobile marketing, including mobile-friendly sites and mobile advertising ” Social media, including marketing on Facebook, MySpace, and Twitter ” “PR 2.0″, including new source development and online media rooms ” Email marketing ” Blog marketing ” Audio, video, and podcast marketing ” Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.

Book Details

  1. Paperback: 640 pages
  2. Publisher: Que; 1 edition (October, 2010)
  3. Language: English
  4. ISBN-10: 0789741008
  5. ISBN-13: 978-0789741004
  6. File Size: 15.7 MiB

 

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