Google Advertising Tools 2nd Edition- latest 2011 collection 3

Learn how to create effective campaign plans for your website
Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
Drive traffic to your website and make money as an advertising host
Add AdSense code and Google search to your site
Learn how content, search, and referral ads perform
Create and edit AdWord campaigns
Monitor AdWords activity and improve your campaign’s performance

1. Paperback: 430 pages
2. Publisher: O’Reilly Media; 2nd edition (December 2, 2009)
3. Language: English
4. ISBN-10: 0596155794
5. ISBN-13: 978-0596155797
6. File Size: 11.4 MB




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