A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advance. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
Explore the underlying theory behind SEO and how search engines work
Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
Examine a number of advanced strategies and tactics
Understand the intricacies involved in managing complex SEO projects
Learn what’s necessary to build a competent SEO team with defined roles
Glimpse the future of search and what lies ahead for the SEO industry
Paperback: 602 pages
Publisher: O’Reilly Media, Inc. (October 28, 2009)
Learn how to create effective campaign plans for your website
Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
Drive traffic to your website and make money as an advertising host
Add AdSense code and Google search to your site
Learn how content, search, and referral ads perform
Create and edit AdWord campaigns
Monitor AdWords activity and improve your campaign’s performance
Advice and techniques that you need to get the job done.
Looking for ways to streamline your work so you can focus on maximizing your time? In Depth provides specific, tested, and proven solutions to the problems you run into every day–things other books ignore or oversimplify. This is the one book that you can rely on to answer the questions you have now and will have in the future.
In Depth offers
* Comprehensive coverage with detailed solutions
* Breakthrough techniques and shortcuts that are unavailable elsewhere
* Practical, real-world examples with nothing glossed over or left out
* Troubleshooting help for tough problems you can’t fix on your own
* Outstanding authors recognized worldwide for their expertise and teaching style
* Quick information via sidebars, tips, reminders, notes, and warnings
In Depth is the only tool you need to get more done in less time!
Includes coverage on blog creation, widgets, plug-ins, themes, SEO, the WordPress.com platform, and WordPress.org software
v Paperback: 432 pages
v Publisher: Que; 1 Original edition (February 21, 2010)
The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn’t a “quick guide”! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results. The Ultimate Web Marketing Guide contains full sections on: ” Search Engine Optimization, including advanced techniques ” Pay-Per-Click advertising ” Mobile marketing, including mobile-friendly sites and mobile advertising ” Social media, including marketing on Facebook, MySpace, and Twitter ” “PR 2.0″, including new source development and online media rooms ” Email marketing ” Blog marketing ” Audio, video, and podcast marketing ” Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.